Bordo (funny name hee hee) called the new advertising a “cultural permission to be a voyeur.” Nicely put. I love that she argues with the ‘biology’ of males being wired to respond visually more than females. I’ve always wondered how true this is.
The way she describes the first calvin klein ad almost made me blush.
It’s funny. I used to have such strong, irate feelings about this issue. I think I’ve gotten older. It’s refreshing to hear again.
It’s interesting that ‘overexposed’ male photography is considered gay when female photography is not considered lesbian.
It’s so true that a female had to be in the picture of an ad promoting a male’s vanity. Homophobia can be silly.
Men are viewed in action and women are looked at. She gives a great example with the Pompeian cream and how it promises to ‘beautify and youthify’ women but helps men ‘win success’ and ‘make promotion easier’ on the job.
I wonder what men of today would think of this essay. I would like to think that they agree…
On page 207: “I never dreamed that ‘equality’ would move in the direction of men worrying more about their looks rather than women worrying less.” This is great. Equality in more misery. How human.
She says that we ‘pay constant lip service to beauty that is more than skindeep” harsh but true. I found the ending of this essay a little weak.
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1 comment:
Very cool. There's a huge difference in your writing from the beginning of the semester to now. Keep going. I really like your site.
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